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About us

Diane Lai TM  for soft skin is an independent skin care company focused on all natural ingredients ideal for adults, infants, toddlers and anyone with highly sensitive skin.

In July 2007 our son was born a healthy 6 lbs. He was a little raisin in the beginning but very quickly gained weight. However, after a few weeks he started to show signs of a red rash on his cheeks, under his neck, at the back of his neck, on his stomach and along his diaper waistline. I searched the Internet and researched using all my baby books. There was some flakiness on his head as well that I thought was cradle cap. The doctor said it was normal and very common in newborns. I did not think it was very common when he started scratching incessantly. He scratched to the point of drawing blood and open sores. When the scratching began to impact his sleep I knew we needed to take more drastic action. I suspected eczema commonly called atopic dermatitis. Eczema is a form of dermatitis (inflammation of the skin). There are several different types of dermatitis or atopic eczema, or atopic dermatitis but without proper context, it means nothing more than a rash. I began to take note of anything that came into contact with his skin that may cause further irritation.

I needed to moisturize my son’s skin to help relieve the itching but was shocked when I started reading the ingredients on many baby lotions and creams and realized they contained harsh chemicals for my baby such as parabenslanolinparaffinmineral oil, and phthalates. It was hard to tell the difference between good and bad lotions. In the end, my research led me to create my company Diane Lai For Soft Skin to develop all natural products for infants, toddlers and anyone else with highly sensitive skin. My company’s merchandise provides unique properties that are effective and pure. These products protect the skin against a number of ailments including dry skin, eczema and inflammation. They can be used frequently and wherever needed to soothe and rejuvenate even the most sensitive skin. Our mission is to create a natural and inspiring product range that offers quality with exceptional service.

One of my personal objectives is to continue to educate and raise awareness for all natural lotions so that consumers can know they have a choice other than the harmful toxins in many commercial creams and lotions on the market. I know without a doubt exactly what my child’s sensitive skin is coming into contact with. And so will you.


At Diane Lai it is our mission to develop all natural organic quality products that maintain our high standards for use by our own children and family. Our standards include social and environmental responsibility.

We are committed to conducting our business with integrity and that extends to everything we do.

Guiding Principles


·        Deliver WOW Through Service

·        Source Organic and Fair Trade Ingredients

·        Build A Positive Working Environment

·        Do More With Less

·        Be Passionate

·        Be Humble

·        Be Socially Responsible

·        Be Thoughtful In Everything We Do

·        Commit To Excellence

·        Do Well By Doing Good

Mantra - QIN

·        Quality

·        Inspiring

·        Natural

Our Products

·        Packaged In BPA Free Plastics

·        All Components Are Recyclable (Except Pumps)

·        Ingredients Are 96% Organic

·        Proudly made In Canada